Marketing Career Conference 2021

The annual Marketing Career Conference is an intimate gathering of Cal Poly’s brightest and most ambitious marketing students and top companies. Hosted by AMA and Cal Poly’s Marketing Department, the MCC takes place virtually this year on Friday, February 5 2021.

The MCC is a great opportunity to piece together your perfect future fit! Connect with industry professionals, showcase your skills, and find internships or full-time jobs! Take the next step in your career and save the date for the MCC 2021.

For inquiries about our upcoming Marketing Career Conference, please contact Katie Grey or Emily Kasman at [email protected]

Register for the MCC here!

Event Schedule

When: February 5, 2021, 9:00 AM to 2:00 PM

Where: Zoom: https://calpoly.zoom.us/j/81137831265

9:00 to 9:10 AM: Official start of MCC

9:10 to 9:20 AM: Introductions

9:20 to 10:05 AM: QuickStart Competition, Pitch Competition, and Creative Showcase

10:05 to 10:25 AM: Speeches

10:25 to 10:45 AM: Keynote Speaker- Matt Carinio, VP Strategy& Consulting, Hathway

10:45 to 10:55 AM: Awards Ceremony: Pitch Competition, QuickStart Competition, and Creative Showcase

11:15 to 11:45 AM: Career Panels

11:40 to 2:00 PM: General Networking Sessions

2:00 PM End of the Event

Career Panels

FIND your career: This panel will revolve around the best networking practices, how to keep in contact with individuals, and how to leverage that knowledge to further one’s career. Additionally, this panel will cover how to make the most of students’ experiences, where/how to look for jobs, and who they can/should reach out.

YOU’RE the missing piece: This panel will cover how a student may capitalize on their unique experiences, talk about themselves in an appropriate yet thoughtful way, and how they can use their strengths to find jobs that are right for them. This panel will also help students analyze things that are important to them when deciding between job offers or selecting what internships/jobs they should apply to.

FIT your future: This panel will touch on what company/job suits one best, what motivates them to be successful, and best practices for rising juniors/seniors. Looking to the near future, this panel will also cover how the job market and future opportunities may look different with the onset of COVID-19.

Pitch Style Event

The pitch groups will be selling potential employers on their capabilities, with only four minutes to spark their interest. The 5th Annual Marketing Career Conference Pitch Competition is designed to provide this type of exposure by giving Cal Poly Marketing students a chance to present their projects in a pitch-style competition.

Pitch Groups:

Team Eastpack: Ashley Andrews, Jennifer Foley, Amir Zubaedi, Bri Ramussen

Team Yerba Mate: Sara Dada, Claire Newman

Team 5 Buckets 4 Shovels: Courtney Frickman, Lauren Walike

Team “Get Buckets”: Eric Ficken

Creative Showcase

Contestants will demonstrate the skills learned through the Integrated Marketing Communications Minor and present creative marketing work. During the Creative Showcase students will display their design work in the form of Logos or Marketing Collateral to be judged by industry professionals. This allows students to impress companies with their skills in design and showcase the immediate value they can bring to hiring companies.

Contestants:

Mika Arie (Cherry Rush) Adi Saaf (The Mini Chick)

Kelsie Krueger (Jane Jewelry) Elaine Do (Meritare)

Sheri Donahue (Re-tailor) Kelly Kavousi (Mikey’s Mix)

Savannah Juel (BLOOM Events) Devin Gaasch (Luca Balbi)

QuickStart Competition

QuickStart Competition is an elevator pitch competition where you develop a one minute or less pitch and convince the judges and audience about a defining and life changing moment. The competition is judged in two rounds, with the finals announced and shown during the Marketing Career Conference in front of recruiters and industry professionals.

Contestants: Allie Figueredo, Kylie Smith, Jose Hernandez and Andrea Lanfranconi

Keynote Company

Hathway (Interns, Full-time)

SLO-based Digital Growth Agency that help brands drive measurable business impact through data-driven strategies, disruptive digital experiences and modern marketing practices.

Keynote Speaker: Matt Carinio

Matt graduated from Cal Poly in 1995 with a degree in Business Administration. Following graduation, he moved to the Bay Area and started working for internet pioneer, Yahoo!. During his time at Yahoo! he and his family moved back to San Luis Obispo where he eventually transitioned to strategic roles at local digital agencies. Matt is currently the VP of Strategy and Consulting at Hathway where he partners with C-level and upper management of B2B and B2C clients to lead strategic engagements that define solutions to their most pressing business and marketing challenges.

Matt graduated from Cal Poly in 1995 with a degree in Business Administration. Following graduation, he moved to the Bay Area and started working for internet pioneer, Yahoo!. He started his 10-years at Yahoo in Ad Operations and eventually moved his way into Product Management, where he was responsible for R&D relating to real-time content and advertising delivery. This work reinforced his passion for innovation and resulted in a number of technology patents.

During his time at Yahoo! he and his family moved back to San Luis Obispo where he eventually transitioned to strategic roles at local digital agencies. Matt is currently the VP of Strategy and Consulting at Hathway where he partners with C-level and upper management of B2B and B2C clients to lead strategic engagements that define solutions to their most pressing business and marketing challenges.

With over 20 years of operations, R&D, product and marketing experience in the online and mobile space, Matt thrives on formulating executable solutions to complex problems. His goal has always been to make clients and their businesses successful through the process of strategic planning and execution with proven methods that allow organizational leaders to successfully resolve challenges, both known and unknown.

In his free time, Matt enjoys spending time with his wife and three teenagers. He coaches girls varsity soccer at a local high school and continues to pursue his cycling passion through coaching competitive cyclists and even competing himself.

Companies Attending

Gold:

Apartment List (Interns, Full-Time)

Apartment List is a rental platform that helps renters find a home they love by matching them with apartments specifically tailored to their unique needs, all while making the process simple and painless. Apartment List is a platform that connects renters with apartment rental listings through an online marketplace. Apartment List is the fastest growing rentals marketplace in the US with over 5MM units and 24k Apartment Communities. Apartment List has raised over $100MM in funding and is based in San Francisco CA with team members throughout the United States.

Silver:

Insight Global (Interns, Full-Time)

Insight Global is one of the largest and fastest growing staffing and professional services companies in North America. We are currently hiring for our Recruiter/Account Manager role in all of our 61 locations nationwide. Insight Global has been named by Fortune as one of the Best Workplaces for Millennials the last two years, as well as a Top Company for Leadership, Diversity, Women and Culture! We value taking care of each other through the support of various councils and philanthropy efforts, which was the motivation for establishing our Women’s Leadership Council and Diversity Council in 2019. Additionally, each year Insight Global supports over 50 nationwide and global charities in order to remain active in our communities while building a bond through service.

Oracle/NetSuite (Full-Time)

Oracle offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems. We provide a complete technology stack both in the cloud and in the data center. The largest corporations and governments in the world use our market-leading products.

The largest corporations and governments in the world use our market-leading products. Oracle employees enjoy competitive salaries, excellent health benefits, and a network of like-minded co-workers that drive innovation across the entire technology industry. Oracle’s world-class global strategic sales organization offers entry level inside sales and business development opportunities in a variety of disciplines, including but not limited to Oracle Digital, which has direct revenue responsibility and in some cases works in conjunction with field sales to improve sales resource utilization for market coverage. Other sales specializations include services, hardware, technology, and applications products. Focused on solution selling, Oracle is fast-paced and provides comprehensive training as well as performance-based compensation.

Simplot (Full-Time, Internships)

IT Staffing and Services Company. At TEKsystems, we’re obsessed with technology. Its power to change everything. Technology fuels our passion and commitment to helping organizations do what they set out to. When we engage, we bring fresh ideas that help you galvanize your performance. Refine your strategy. Spark new energy. The future—and how we get there—depends on those who build, connect, create and transform our world. The most successful and innovative businesses are already doing it, and we’re skilled experts at bringing in the teams and support needed to thrive.

TEKsystems (Full-Time, Internships)

IT Staffing and Services Company. At TEKsystems, we’re obsessed with technology. Its power to change everything. Technology fuels our passion and commitment to helping organizations do what they set out to. When we engage, we bring fresh ideas that help you galvanize your performance. Refine your strategy. Spark new energy. The future—and how we get there—depends on those who build, connect, create and transform our world. The most successful and innovative businesses are already doing it, and we’re skilled experts at bringing in the teams and support needed to thrive.

UNUM (Full-Time, Internships)

Unum is a Fortune 500 company and a leader in Employee Benefits. We help millions of employees gain affordable access to dental, vision, disability, life, accident and critical illness benefits through the workplace. We offer a full array of benefits solutions, including benefits communication, enrollment services and claims support. Our award-winning absence management and vocational rehabilitation services help ease the disruption to businesses and employees by enabling them to return to full capacity as soon as they’re able. Our customers know they can count on Unum when the unexpected occurs.

Vendition (Full-Time, Internships)

Vendition helps college students and recent graduates earn entry-level sales jobs and ensure they’re successful by helping mentor them during their first 3 months on the job. Vendition helps college students acquire the skills and experience needed to launch their careers in tech sales.

Gallo Sales Company (Full-Time, Internships)

Named a Glassdoor “Best Places to Work” four years in a row, we couldn’t be prouder of our company culture. As the largest family-owned winery in the world with over 100+ unique wine and spirits brands, our products are synonymous with life’s special occasions. Come celebrate with us!

Do you thrive in a fast-paced, competitive environment? Are you looking for an assignment that gets you out of the office and into your accounts? Are you interested in an opportunity to develop your problem-solving skills and creativity in both individual and team environments?

As a Sales Representative for Gallo Wine Company, you will independently manage a territory of pre-established accounts, building relationships through face-to-face interactions with your customers, as well as promoting a vast portfolio of wine & spirits including brands such as Apothic, Barefoot, New Amsterdam Vodka, High Noon Hard Seltzers etc. Ultimately, your responsibility will be to maximize Gallo’s exposure to the shopper through impactful placements in your accounts. Through extensive sales training and on-the-job experience, you will learn to be a successful, consultative salesperson.

What You Will Do

Consultative Sales:

Call on pre-established grocery and drug chain accounts, like Safeway, Target, and CVS

Be the master of your own schedule, prioritizing time spent visiting accounts in order to meet and exceed monthly sales goals

Build and enhance relationships with decision-makers through consistency, reliability, and leveraging fact-based data, with the goal of gaining incremental sales

Create customized sales presentations to inform and persuade decision-makers on the benefits of doing business with Gallo

Creative Merchandising:

On a monthly basis identify opportunities and locations to cross-merchandise in your accounts, outside of the liquor department, displaying Gallo products in an impactful way

Creatively merchandise Gallo products to stimulate impulse purchases using eye-catching display pieces (wine barrels, etc.)

What Will Set You Apart

Associate’s or Bachelor’s degree

Experience working in a retail sales environment

Prior leadership roles or team involvement

Good communication, problem solving, and time management skills

Gallo does not sponsor for employment-based visas for this position now or in the future.